What else should I say to cheer him up?

I went over to my friends house an hour early I found him nude on his couch masturbating I startled him he hit me with his load and ran into his room I heard him crying he said he was embarrassed he thought I might think of him as gay I told him it was natural and that I do it all the time he asked if I were mad I told him it was my fault ever once in a while he still cries a little help me pls!!!!